Understand the level of effort to achieve person, pipeline, revenue funnel attainment.
Visualize Marketing and Sales alignment or the lack thereof. See complete buyer journeys for accounts, opportunities and people.
Heal “bad logic” around marketing vs. sales sourced with highly accurate data.
Marketing touches per account, opportunity, person
Sales touches per account, opportunity, person
Goal attainment per account, opportunity, person
Multidimensional source and content tracking
Tag and clean sales touches
View-based engagement tracking