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Align Marketing and Sales by visualizing the complete buyer journey.

Visualize buyer journeys for accounts, opportunities and people.

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Integrated Marketing & Sales Touches

Understand the level of effort to achieve person, pipeline, revenue funnel attainment.

Account, Person, Opportunity Journey

Visualize Marketing and Sales alignment or the lack thereof. See complete buyer journeys for accounts, opportunities and people.

Fix Broken “Sourced” Logic

Heal “bad logic” around marketing vs. sales sourced with highly accurate data.

Key Features

  • Marketing touches per account, opportunity, person

  • Sales touches per account, opportunity, person

  • Goal attainment per account, opportunity, person

  • Multidimensional source and content tracking

  • Tag and clean sales touches

  • View-based engagement tracking

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Product

Marketing Attribution
Account-based Analytics
Full Funnel Analytics
Customer Journey
Conversion Tracking
Campaign Performance

Solutions

CMO
Marketing Director
Demand Generation
Digital Marketing
Campaign Manager
ABM Manager
Marketing Operations
Sales Operations
Marketing Analytics
Analyst
Data Teams

Use Cases

Track Marketing ROI
Attribute Pipeline & Revenue
Optimize Marketing Investments
Lower Customer Acquisition Cost
Align Marketing & Finance
Align Marketing & Sales
Fix Lead / Opportunity Source
Boost Marketing Efficiency
Optimize Sales Efficiency
Get Proactive

Integrations

Marketing Automation
CRM
Ad Networks
BI Tools
Chat & Engagement
Salesforce.com
Marketo
Hubspot
Tableau
Qualified

Resources

Videos
eBooks
How rampmetrics Compares
FAQ

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