Marketing performance data, delivered to every surface your team already works in
Starting with Salesforce. Extending to BI tools, AI agents, and custom workflows.
The Problem
Most B2B marketing data is trapped inside dashboards. Your team logs into yet another platform, views the metrics, then switches back to Salesforce, their BI tool, or Slack to actually do work.
This creates friction, context-switching, and ultimately means your best marketing performance data sits unused where decisions are actually made.
Headless Architecture
Rampmetrics operates as a headless data engine. We calculate attribution, compile campaign metrics, and track the customer journey — then deliver that data to the surfaces where your team actually works.
Salesforce-First
Pipeline influenced data, MQL influence metrics, and campaign performance sync directly into Salesforce custom objects. Sales and revenue teams see marketing's impact without leaving their workspace.
No more screenshots in Slack. No more “let me pull that report.” The data lives where decisions happen.
BI Tool Compatible
Connect Rampmetrics data to Tableau, Looker, Power BI, or your custom data warehouse via REST API or direct database connections.
Build unified executive dashboards that combine marketing attribution with sales performance, customer success metrics, and financial data — all in the tool your leadership team already uses.
AI-Native
Rampmetrics provides an MCP (Model Context Protocol) server that AI agents like Claude can query directly. Ask questions in plain English, generate custom reports, or build automated workflows that act on your marketing performance data.
No need to export CSVs or copy-paste into ChatGPT. Your AI assistant has direct, structured access to your complete marketing performance dataset.
Why This Matters
Meet teams where they work
Traditional marketing analytics platforms require everyone to adopt a new tool, learn a new interface, and add another login to their workflow. Headless delivery means your data shows up in Salesforce, Tableau, Slack, or wherever your team already operates.
Increase data utilization
When attribution data sits in a separate dashboard, it gets checked weekly (maybe). When it lives in Salesforce, on the Opportunity record, it influences daily pipeline reviews, forecast calls, and strategic planning.
Own your infrastructure
You're not locked into Rampmetrics' UI or reporting layer. The data flows into systems you control. Build custom reports, integrate with proprietary tools, or migrate to a different visualization platform — your attribution logic and data remain accessible.
Two Approaches
Most attribution platforms are centralized — everything lives in their UI. We took a different path.
Centralized
Your data, locked inside someone else's platform
- —Teams log into a dedicated platform to view data
- —Reports and dashboards built inside the vendor's UI
- —Data accessed through exports or limited APIs
- —Visualization and data tightly coupled
- —Complex implementation with lengthy onboarding cycles
Headless
Data delivered to surfaces your team already uses
- —Marketing performance data syncs into Salesforce, BI tools, and APIs
- —Teams see marketing impact during pipeline reviews, not in a separate tool
- —Full REST API and MCP server for custom integrations
- —Use our dashboard, or flow data to Salesforce, BI tools, and AI agents — or both
Ready to optimize marketing?
Join leading B2B marketing teams who've transformed their marketing with Rampmetrics.