The most complete Marketing Attribution solution for revenue-driven marketers.
Give your marketing team the intel they need to know what’s working and what’s not faster than ever before. Show marketing’s impact on sales and optimize Marketing ROI.
Person Milestone Attribution
Answer person milestone attribution questions such as “What campaign tipped them over to become an MQL?” “Which campaign generated the most MQLs?”. Use the same functionality for all person milestones (MQL, SQL, SAL, etc.)
Pipeline & Revenue Attribution
Automatically connect marketing to pipeline and revenue.. See marketing performance from an influence, generated and ROI perspective. Close the loop from spend to business result showing ROMS (Return on Marketing Spend).
Account-based Attribution
Understand which marketing campaigns are most effective from an account-based perspective. Access accurate conversion rates for achieving ABM milestones such as MQA. See campaign performance by ABM segments.
Key Features
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Easily switch attribution modes
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Flip between person and account-based attribution
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Configurable touch windows
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Configurable lookback window
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Customizable funnel
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Filter and create views using CRM fields
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Multidimensional multi-touch attribution
Want a deeper dive?
Book your own personalized demo now.