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The most complete Marketing Attribution solution for revenue-driven marketers.

Give your marketing team the intel they need to know what’s working and what’s not faster than ever before. Show marketing’s impact on sales and optimize Marketing ROI.

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Person Milestone Attribution

Answer person milestone attribution questions such as “What campaign tipped them over to become an MQL?” “Which campaign generated the most MQLs?”. Use the same functionality for all person milestones (MQL, SQL, SAL, etc.)

Pipeline & Revenue Attribution

Automatically connect marketing to pipeline and revenue.. See marketing performance from an influence, generated and ROI perspective. Close the loop from spend to business result showing ROMS (Return on Marketing Spend).

Account-based Attribution

Understand which marketing campaigns are most effective from an account-based perspective. Access accurate conversion rates for achieving ABM milestones such as MQA. See campaign performance by ABM segments.

Key Features

  • Easily switch attribution modes

  • Flip between person and account-based attribution

  • Configurable touch windows

  • Configurable lookback window

  • Customizable funnel

  • Filter and create views using CRM fields

  • Multidimensional multi-touch attribution

Want a deeper dive?

Book your own personalized demo now.

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Product

Marketing Attribution
Account-based Analytics
Full Funnel Analytics
Customer Journey
Conversion Tracking
Campaign Performance

Solutions

CMO
Marketing Director
Demand Generation
Digital Marketing
Campaign Manager
ABM Manager
Marketing Operations
Sales Operations
Marketing Analytics
Analyst
Data Teams

Use Cases

Track Marketing ROI
Attribute Pipeline & Revenue
Optimize Marketing Investments
Lower Customer Acquisition Cost
Align Marketing & Finance
Align Marketing & Sales
Fix Lead / Opportunity Source
Boost Marketing Efficiency
Optimize Sales Efficiency
Get Proactive

Integrations

Marketing Automation
CRM
Ad Networks
BI Tools
Chat & Engagement
Salesforce.com
Marketo
Hubspot
Tableau
Qualified

Resources

Videos
eBooks
How rampmetrics Compares
FAQ

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