Answer person milestone attribution questions such as “What campaign tipped them over to become an MQL?” “Which campaign generated the most MQLs?”. Use the same functionality for all person milestones (MQL, SQL, SAL, etc.)
Automatically connect marketing to pipeline and revenue.. See marketing performance from an influence, generated and ROI perspective. Close the loop from spend to business result showing ROMS (Return on Marketing Spend).
Understand which marketing campaigns are most effective from an account-based perspective. Access accurate conversion rates for achieving ABM milestones such as MQA. See campaign performance by ABM segments.
Easily switch attribution modes
Flip between person and account-based attribution
Configurable touch windows
Configurable lookback window
Filter and create views using CRM fields
Multidimensional multi-touch attribution