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Flow Architecture

Flow Architecture

Marketing performance data — complete, automated, and accurate — delivered to every tool your team already uses. No new dashboards. No adoption friction.

The Architecture

How flow architecture works: the data engine, delivery surfaces, Salesforce-first sync, BI tool compatibility, and AI-native workflows. The technical overview.

Explore the architecture

For Marketing Operations

Why MOPs teams are adopting flow architecture: complete data, full automation, accurate conversion tracking, and an end to data plumbing. The thought leadership deep-dive.

Read the MOPs guide

Tracking Debt

The hidden cost of building conversion tracking on the wrong tools. Why your MAP isn't a tracking platform, and what to do about it.

Read about tracking debt

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