Marketing Attribution & Analytics where your team needs the information
Marketing Attribution & Analytics where your team needs the information
How rampmetrics stacks up
rampmetrics is transforming marketing by giving B2B Marketing teams the visibility they need to make smarter marketing decisions. With rampmetrics, your team will have complete visibility into their marketing performance.
Modern, Flexible, Complete
advanced B2B Marketing
Performance Questions
(e.g. Marketo)
(e.g. Domo)
Marketing Operations
rampmetrics vs
rampmetrics
Modern, Flexible, Complete
Solution Completeness
Answers ALL basic and advanced B2B Marketing Performance Questions
Tracking Coverage
99.99% tracking coverage
Deployment
Complete out-of-the box
Ease of Use
Entire Marketing team can use without BI Developer, Marketing Ops
or Analyst help
Native Tools
(e.g. Marketo)
Creates more questions than answers
10-20% of data is captured in a useable form
Large amount of ongoing work with very little result
Requires Marketing Operations
BI Tools
(e.g. Domo)
Starting with a blank slate. Only visualization of data that
already exist
Relies on data captured by other processes
Requires BI developer(s)
Requires BI developer and Marketing Operations
Other Apps
Only the most basic questions and requires customization to
attempt anything more
60-70% of data is captured in a useable form
Assumes you will have BI Tool and BI developer
Requires BI developer, Marketing Operations, Analyst
The most complete Marketing Attribution solution for revenue-driven marketers.
Give your marketing team the intel they need to know what’s working and what’s not faster than ever before. Show marketing’s impact on sales and optimize Marketing ROI.
Meaningful account-based analytics to manage growth
Everything you need to analyze account-based programs and visualize the state of account penetration.
Get flexible and accurate insights at every stage with Full Funnel Analytics.
Get a complete view of your funnel performance. See Marketing Velocity and Conversion Rates for every step in the funnel from an account-based and person-based perspective.
Align Marketing and Sales by visualizing the complete buyer journey.
Visualize buyer journeys for accounts, opportunities and people.
The highest conversion tracking coverage means you won’t miss opportunities to optimize Marketing ROI
Track online and offline campaigns from engagement to sale. For digital campaigns, manage UTMs and content tracking. Make smarter optimization decisions with the most in-depth digital data in the industry.
In-depth, automated campaign performance insights without the complexity
Pinpoint top campaigns, spot performance trends, identity campaigns to double down on.
What Your Peers Are Saying About rampmetrics
“We use rampmetrics to visualize marketing’s contribution to qualified pipeline and identify tactics to lower customer acquisition cost. Powerful multi-touch attribution is built-in and rampmetrics has been immense time saver for our marketing operations team.”
Karen Mason
Director, Marketing Operations
“rampmetrics has provided a clear view of attribution across multiple dimensions of the Marketing funnel. The flexibility of the tool is impressive and the rampmetrics team has been exceedingly responsive in helping us set up the views we need. From UTM reporting through to Closed Won, we can slice the data with views that allow us to make informed decisions on Marketing speed and efforts.”
Kelley Brooks
Vice President, Marketing
“rampmetrics has been revolutionary for measuring our impact on revenue as a marketing team. We now have insight into what sources are driving deals, and where to shift focus.”
Eric Velli
Sr. Marketing Ops Manager
Ready to get started?
If you’re ready to put your analytics to work for your entire team, contact us today for a comprehensive demo.