rampmetrics answers ALL Marketing performance questions out of the box
with no coding, need for BI developer or dedicated Analyst

Solution Completeness
Tracking Coverage
Deployment
Ease of Use
rampmetrics
Modern, Flexible, Complete
Answers ALL basic and
advanced B2B Marketing
Performance Questions
99.99% tracking coverage
Complete out-of-the box
Entire Marketing team can use without BI Developer, Marketing Ops or Analyst help
Native Tools
(e.g. Marketo)
Creates more questions than answers
10-20% of data is captured in a useable form
Large amount of ongoing work with very little result
Requires Marketing Operations
BI Tools
(e.g. Domo)
Starting with a blank slate. Only visualization of data that already exist
Relies on data captured by other processes
Requires BI developer(s)
Requires BI developer and
Marketing Operations
Other Apps
Only the most basic questions and requires customization to attempt anything more
60-70% of data is captured in a useable form
Assumes you will have BI Tool and BI developer
Requires BI developer, Marketing Operations, Analyst

rampmetrics vs

rampmetrics

Modern, Flexible, Complete

Solution Completeness

Answers ALL basic and advanced B2B Marketing Performance Questions

Tracking Coverage

99.99% tracking coverage

Deployment

Complete out-of-the box

Ease of Use

Entire Marketing team can use without BI Developer, Marketing Ops
or Analyst help

Native Tools

(e.g. Marketo)

Creates more questions than answers

10-20% of data is captured in a useable form

Large amount of ongoing work with very little result

Requires Marketing Operations

BI Tools

(e.g. Domo)

Starting with a blank slate. Only visualization of data that
already exist

Relies on data captured by other processes

Requires BI developer(s)

Requires BI developer and Marketing Operations

Other Apps

Only the most basic questions and requires customization to
attempt anything more

60-70% of data is captured in a useable form

Assumes you will have BI Tool and BI developer

Requires BI developer, Marketing Operations, Analyst

Marketing Automation

By design, Marketing Automation tools stop short when it comes to Marketing Analytics.

rampmetrics is 100% focused on providing a complete Marketing Analytics solution that integrates seamlessly Marketing Automation tools.

Business Intelligence (BI) Tools

Business Intelligence tools will not fix your marketing analytics problem but they will reveal the problems with your data.

rampmetrics’ role is to create a marketing analytics data structure providing a foundation for modern marketing analytics and is highly complimentary with BI tools

Salesforce Bolt-Ons

Salesforce Bolt-Ons perform attribution on one-dimensional data that already exists in SFDC.

rampmetrics creates a multidimensional data structure fully automating the end-to-end process.

Advanced Tools

Advanced Tools leave gaps in achieving a complete marketing Analytics solution.

rampmetrics is a new kind of marketing analytics solution, designed in the trenches based on real world learnings by helping companies for 7+ years with Marketing Analytics.