Marketing Attribution & Analytics where your team needs the information

rampmetrics marketing tech stack

How rampmetrics stacks up

rampmetrics is transforming marketing by giving B2B Marketing teams the visibility they need to make smarter marketing decisions. With rampmetrics, your team will have complete visibility into their marketing performance.

Solution Completeness
Tracking Coverage
Deployment
Ease of Use
rampmetrics
Modern, Flexible, Complete
Answers ALL basic and
advanced B2B Marketing
Performance Questions
99.99% tracking coverage
Complete out-of-the box
Entire Marketing team can use without BI Developer, Marketing Ops or Analyst help
Native Tools
(e.g. Marketo)
Creates more questions than answers
10-20% of data is captured in a useable form
Large amount of ongoing work with very little result
Requires Marketing Operations
BI Tools
(e.g. Domo)
Starting with a blank slate. Only visualization of data that already exist
Relies on data captured by other processes
Requires BI developer(s)
Requires BI developer and
Marketing Operations
Other Apps
Only the most basic questions and requires customization to attempt anything more
60-70% of data is captured in a useable form
Assumes you will have BI Tool and BI developer
Requires BI developer, Marketing Operations, Analyst

rampmetrics vs

rampmetrics

Modern, Flexible, Complete

Solution Completeness

Answers ALL basic and advanced B2B Marketing Performance Questions

Tracking Coverage

99.99% tracking coverage

Deployment

Complete out-of-the box

Ease of Use

Entire Marketing team can use without BI Developer, Marketing Ops
or Analyst help

Native Tools

(e.g. Marketo)

Creates more questions than answers

10-20% of data is captured in a useable form

Large amount of ongoing work with very little result

Requires Marketing Operations

BI Tools

(e.g. Domo)

Starting with a blank slate. Only visualization of data that
already exist

Relies on data captured by other processes

Requires BI developer(s)

Requires BI developer and Marketing Operations

Other Apps

Only the most basic questions and requires customization to
attempt anything more

60-70% of data is captured in a useable form

Assumes you will have BI Tool and BI developer

Requires BI developer, Marketing Operations, Analyst

Visualize

Explore, Analyze & Present
  • Spot trends and analyze your data by choosing from hundreds of combinations
  • Personalize and customize views to share with your team
  • View your entire Funnel with robust scorecards you can download to Excel

360 Conversion Tracking

  • Automatic form fill tracking (Marketing Automation, CMS)
  • Automatic content type detection
  • Automatic UTM value capture
  • Automatic offline campaign conversion tracking (Events & Content Syndication)
  • Custom tracking via API/Webhook 
  • 360 cross domain tracking

Continuous Multi-touch Attribution

  • Online and offline campaigns
  • Opportunity Journey – View all touch points for leads/contacts in an opportunity (View-to-Win)
  • First Touch, Last Touch, All Touch attribution
  • Fractional attribution for all touch

Multidimensional Data Structure

  • Automatic multi-dimensional data structure creation
  • Track revenue, MQLs, etc. by multiple dimensions such as Medium/Source, Content type, Campaign name / Content name, Industry, Job Title and more

Funnel Integration

  • Seamless integration with Marketing & Sales funnel (MQL, Opportunity, etc.)
  • ABM, Predictive, Third Party Data integration

Data Quality 
Enforcement & Monitoring

  • Automatic, self-healing data structure
  • UTM tracking, monitoring, management
  • Source tracking, monitoring, management
  • Content tracking, monitoring, management

Native SFDC Campaigns

rampmetrics generated tracking data is pushed into Salesforce.com to use with built-reports and BI tools.

Integration

  • Marketing Automation forms / landing pages
  • Webhook push to rampmetrics API
  • Salesforce.com adapter (Leads, Contacts, Accounts, Opportunity, Campaigns, Campaign Member)
  • Salesforce.com campaign integration (e.g. Events, Content Syndication List Loads)