11 Reasons Marketing Analytics is Broken
The 11 Reasons Why Marketing Analytics is Broken are born out of 7+ years of firsthand
experience working in the trenches with a wide range of marketing team stake
holders. Behind the reasons, is our distilled learnings working side-by-side with
Marketing Executives, Demand Generation leaders, Marketing Operations teams,
Digital marketing teams and agencies, marketing analyst and data teams.
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See the full picture of when your leads first engaged, and which ones actually influenced the opportunity.
Modern Marketing strategies and techniques are creating a need for more advanced forms of measuring marketing impact. First Touch and Last Touch attribution are useful but do not tell the entire story.
Seamless integration with your Marketing & Sales funnel. You can even customize rampmetrics with your own date fields to capture custom events within your entire sales process.