What’s needed in a complete Marketing Analytics solution?

After many years of Marketing Analytics consulting with our customers, we've learned some valuable lessons on what it takes to actually be successful with marketing analytics and marketing attribution.

  • Marketing Analytics needs
  • Conversion Tracking challenges
  • Multi-touch Attribution & MQL Attribution concepts
  • Lead Source to Multidimensional Data Structure
  • Funnel Integration
  • Data Quality enforcement
  • Integrations
  • Getting Started

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