Today, the marketing industry is still struggling to achieve “marketing analytics 101”
while at the same time the need for advanced marketing analytics has never been
higher. What appear to be basic business questions can be difficult if not impossible
to answer. “Advanced” questions are rapidly becoming the new normal expectation.
Unfortunately, teams are trying to run but in reality, can barely walk.
For a more in-depth information please check out our eBook 11 Reasons Marketing Analytics is Broken