CMO Marketing Analytics Challenges

When it comes to Marketing Analytics and seeing the ROI of Marketing, Marketing Executives are caught in a perfect storm of colliding root causes that at the end of the day add up to confusion, frustration and waisted marketing spend. There’s a lot of confusion about what marketing automation can do and cannot do. By… Read more »

11 Reasons Marketing Analytics is Broken

The 11 Reasons Why Marketing Analytics is Broken are born out of 7+ years of first-hand experience working in the trenches with a wide range of marketing team stake holders. Behind the reasons, is our distilled learnings working side-by-side with Marketing Executives, Demand Generation leaders, Marketing Operations teams, Digital marketing teams and agencies, marketing analyst… Read more »

State of Marketing Analytics

Today, the marketing industry is still struggling to achieve “marketing analytics 101” while at the same time the need for advanced marketing analytics has never been higher. What appear to be basic business questions can be difficult if not impossible to answer. “Advanced” questions are rapidly becoming the new normal expectation. Unfortunately, teams are trying… Read more »